earthcall
ABOUT
The concept behind earthcall was to create a wellness brand combining natural nutrition with positive lifestyle information and earth wisdom. We wanted to bring together a global community of like-minded souls - united, awake and inspired for change, as well as keep them up-to-date with important global events, news and inspiring stories. This would be achieved primarily through our website and social media pages.
BACKGROUND
I’ve always been passionate about natural health, meditation and ancient wisdom. This passion led me to study and eventually qualify in cellular natural nutrition, therapeutic massage and Tui Na (Chinese massage/acupuncture). This in turn gave me a new found understanding of exactly how we can achieve vibrant, lasting health within our modern lives. I wanted to share this wisdom with others.
And so I left the rat-race of London and my corporate job at the time, and embarked on an 18 month round-the-world adventure diving deep into real health, healing and holistic living. I wanted to extract that magic formula from the world’s healthiest and happiest cultures and package this into nutritious info bites to give to the awakening community.
GLOBAL APPRENTICESHIP
My explorations led me to many wonderful places. These included:
experiencing a yoga and raw food retreat in Bali
working on a ‘Rudolf Steiner’ inspired community in New Zealand (karma yoga, meditation and organic foods)
volunteering as a wellness assistant at two of Australia’s top health and weight loss retreats (The Golden Door and Gwinganna)
living and studying for three months at the Ananda Ashram in Northern California (karma yoga, organic living and daily meditation)
Through these incredible experiences I emerged relaxed, recharged and loaded with ideas.
My friend, a newly qualified personal trainer and massage therapist at the time, also accompanied me on this journey. We were now ready to create a website and other offerings drawing on our real life research and trainings.
EARTHCALL - ACCESS THE POWER OF YOU
Upon our return to London in 2013 the idea for creating earthcall was born. First step was to create an eye catching logo with business cards to be used when meeting potential contributing authors, businesses and like-minded brands. Behind the scenes we busied ourselves building a website which would feature blogs, news and events from around the globe. And we also created a dedicated Facebook page promoting health, consciousness and emerging global issues.
LOGO AND BUSINESS CARD CONCEPT
The logo (below) represents our connection to the earth, sky and water (represented by a plant, jaguar, dolphin and bird icon) as well as the timeless wisdom and ancient landmarks of prominent cultures such as the Aztecs of Mexico, pyramids of ancient Egypt and the native American culture of North America. There’s also a UFO icon that represents our unacknowledged connection to our galactic family.
Conceptually the logo is saying that by connecting with the earth, the elements, and through an understanding of our ancient wisdom, real and lasting health can be achieved. This wisdom is wanting to reconnect with us again during these accelerated times.
Whilst our fitness/yoga/raw food retreats were a long term strategy, we primarily focused on local, in-person sessions (PT training, massage, nutrition advice) and regular blogging and updates via our social media pages and website.
See business card designs below.
Example web copy
Live your life as nature intended: powerful and connected. Just as every living thing on earth is governed by a set of natural laws, so too must we operate under the same cosmic rule book. It’s when we deviate from these laws that we become sick and diseased. ‘Cut off’ from our best human potential.
By combining physical fitness with natural nutrition and wellness, earthcall aims to assist people in finding that balance again in their lives, whilst making empowered choices about diet, fitness and working in harmony with the body’s own natural rhythms. In other words, maximising what nature provides us.
Both our earthcall retreats and private consultations are designed to empower the individual, giving you clear, practical nutrition and fitness advice without all the confusing ‘disinformation’ that seems to pervade our modern lives. We hope to put all those age-old nutrition and health myths to bed.
Best of all we hope to help people find that space again to reconnect with nature and the wonderful healing that it can provide. This alone is the key to powerful and connected living.
Everyone has the right to be who they truly are. Earthcall will help you rediscover the joy and fulfilment that comes with being just that.