Because your website should be the star performer in your team

Take the pressure off your business and turn your website messaging into a marketing powerhouse that attracts, sells and delivers results

 

Are you tired of your website not attracting many visitors or sales?

You feel excited about your business. And you’re good at what you do.

But when it comes to translating that energy into website words that win over your online visitors, you feel stuck.

So you end up scratching out a website you’d really rather forget. And hardly use.

But what you really want is to treat your website like it’s the best sales tool you’ve got (because it is).

To combine strategy know-how with crystal-clear messaging. 

And convince your customers you’re exactly what they need.

If you’re ready to get right to what matters, then you’re in the right place.

A clear roadmap for better web copy

  • ⭐️ Website Strategy

    Each word must earn its place. So that what ends up on your page is intentionally written to attract and convert your perfect customer.

  • ⭐️ Interview Insights

    Take the guess work out. I’ll interview your clients to extract messaging gold that deeply resonates. What does your customer need to hear from you?

  • ⭐️ SEO Edge

    Write for real people first. We’ll choose words that help you rank well on Google and be seen, but also engage and connect with your online visitors.

Perfect for website rewrites and from-scratch projects

Done-for-you website copywriting

WEBSITE STRATEGY + SEO + CREATIVE COPY

How the magic comes together

  • 1. Project Deep Dive

    I interview you to discuss the project details

    You answer my creative brief questionnaire

    I conduct voice of client interviews

    Finalise brief, sign off, then it’s show time

  • 2. Copy Crafting

    Bringing all the juicy elements together = website strategy + SEO + master messaging

    I write personality-packed, value-driven custom website copy for each page

    I create a wireframe + layout in Photoshop

  • 3. Review & Revise

    You give feedback & your overall impression

    We do a review call to discuss

    I revise and send over the new draft

    And repeat!

  • 4. Implement & Go!

    You sign a project approval form and copy is proofread - now it’s all yours

    You send the copy to your designer

    Coming soon… I implement the copy for you using Squarespace

Inclusions

  • Briefing questionnaire

  • 1 hour deep dive call via Zoom to get clear on your brand and goals

  • Research, review + social media mining and voice of client interviews

  • 5 website pages, including copy and layout, written for connection, flow & action

  • Strategic headings, subheadings and CTAs for each page

  • Recommended navigation menu, images, testimonials and visual elements for the best user experience

  • SEO meta data + keyword integration

  • Wireframed to show copy layout

  • Two rounds of revisions + review calls

 
 

Hi, I’m Kellie Mulholland, a freelance website copywriter based in Sydney and servicing new earth clients around the world. I write powerful, persuasive copy that gets noticed and will help your brand thrive in this exciting new paradigm. If you’re needing a super-friendly copywriter who’s affordable, reliable and deadline driven - I’d love to hear from you.