JWT, LONDON
B&Q Sponsorship of ‘Pride London’ Campaign
ABOUT
B&Q are a leading British multinational DIY and home improvement retailer, boasting over 320 stores across the United Kingdom.
THE CAMPAIGN
With the number of stores growing rapidly across the UK, B&Q decided to embark on an ambitious employee attraction campaign.
As part of this drive and to demonstrate their status as an equal opportunities employer that values diversity in everyone, they became a major sponsor of Pride London.
THE WORK
To celebrate their sponsorship of this global event and with the eyes of the world on their brand, B&Q placed prominent press adverts within local and international gay magazines, along with popular London newspapers. B&Q had an overwhelming response to the ads and were very successful in recruiting new talent for their business.
“B&Q are proud to be supporting this year’s Pride London. We’re also proud that we’re an equal opportunities employer. In fact, it’s our exciting mix of talent and diversity that makes us the most successful home improvement retailer. We put this down to an environment that respects and welcomes all our tastes and differences. Even the most flamboyant decorating ones.”
See below creative examples.
